Consumers want to know more about the who behind these businesses, often following along for more behind-the-scenes peeks inside the inner workings of the brand. This is why JB by James Broyhill is poised for success. James is a millennial who is enthusiastically focused on the future, while also paying homage to the past, by respecting his family legacy, tradition and heritage.

James’ style -- both comfortable and classic, is a blend of both timeless and modern. There is a noble grit to James and his approach to life that feels intrinsically American. It is his connection with family and friends, his innate love of the outdoors, and the power of working hard to create something uniquely hand-crafted that drives James both in business and in life.